Three concept projects.
One belief in the power of detail.
01 — Visual identity
An identity reduced to its essentials: confident typography, a restrained palette, and one memorable point of color.
A typographic study with a scroll-driven transition from silver to blue. The same mark stays recognizable in both expressions.
Self-initiated concept · No client affiliation02 — Digital experience
Make room for big ideas without making the interface feel complicated.
A layered glass surface, clear hierarchy, and responsive motion create a focused digital concept.
Self-initiated concept · No client affiliation03 — Creative direction
Show the distance between a first thought and a finished expression.
Typography moves from loose and muted to aligned and clear, letting the motion tell the story.
Self-initiated concept · No client affiliation